We started an exciting journey in 2019, collaborating with Broda Shaggi – a multi-talented entertainer, comedian and producer – to become our brand ambassador for Shal’Artem in Nigeria. Fast forward to present day 2022 where we finally played host to Broda Shaggi, along with our CEO, at our head office in Dubai.
Malaria is a disease that is rife in Africa, with Nigeria being particularly hard hit, and it is a challenge we all take very seriously.
It was an exhilarating and engaging day for all involved. In discussions, our CEO was impressed with Broda Shaggi’s ability to make the serious topic of malaria relevant and accessible to different people from all walks of life.
The groundswell campaign – involving dance challenges – has exploded in the last year, with tens of millions of ordinary Nigerians playing their role to ramp up awareness in the fight against Malaria.