Technology is at the forefront of medical innovation, not just in new product development but also systems and software to drive them. To this end, we embarked on a journey with CRM (Customer Relationship Management) software: an incredible tool that supports in executing and guiding our sales and marketing efforts.

As with any business, we are nothing without our customers. In the B2B realm, our customers are the doctors, wholesalers and pharmacists responsible for choosing and selling our 200+ healthcare products. By utilising specialised CRM software, we are able to listen, record and react to specific customer needs, increasing customer satisfaction and engagement through targeted promotion customized to their region.

By fostering a culture of data-driven execution and on-field decision-making, our aim is to elevate every customer interaction and grow our presence and offering in Sub-Saharan Africa, to make our quality products more and more available to those who need them most.